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4 Ways Clean Bathrooms Directly Impact Your Business

Consumer expectations have shifted dramatically over the years due in large part to the power of the internet. Before smartphones found their way into our pockets, a bad experience only spread to those around us––friends, family and maybe a few coworkers.

Today, it’s easier than ever for a customer to spot a problem, take a picture and broadcast the bad news to hundreds or thousands of others checking you out online whether it’s on Yelp, Twitter, or any other platform your business lives on.

This raises the stakes for customer satisfaction across the board, forcing stores, restaurants and other businesses to keep a closer eye on every part of the experience, including the tiny details that tend to go unnoticed until problems happen.

3 Simple Ways Grocers and Retailers Can Differentiate Themselves in 2015

In search of new ways to stand out among the competition this year? While innovation doesn’t typically come to mind when we think of most places we shop, this perception gives retailers and grocers of all sizes the opportunity to surprise customers with an experience they didn’t expect.

Rather than dwell on the larger, long-term innovations that require months or even years of planning and execution, we’ve compiled 3 simple ways grocers can break the mold and differentiate themselves in 2015 –– creating a brand experience that will stay ahead of the pack for years down the road.

3 Ways Online Reviews Influence Shoppers in 2015

Online review sites have been around for years now but things have changed dramatically since they first sprung up. While you might have actually went to a website like yelp.com to find what people were saying two or three years ago, search engines like Google now find them for you by embedding top reviews directly on search results pages.

With reviews more visible than ever, vendors are wondering how much of an impact they actually have on a buyer’s decision-making process. Do people actually care about what others have to say, or not?

As it turns out, Google’s love of reviews isn’t a fluke. According to recent research, almost 4 in 5 American consumers read online reviews before making a decision to buy––78% to be exact.

Let’s dive in and explore how online reviews are influencing people’s shopping behaviors and what you can do to prevent small issues from turning into bad reviews.