Unlike a typical ecommerce website, there’s no social sharing buttons floating around brick and mortar stores to let people share experiences as easily as they can online. Still, that doesn’t stop thousands of people from spreading the word to friends and family each day anyway.
For retailers, the word-of-mouth opportunities places like Twitter, Facebook, Instagram and other social platforms offer is huge in terms of creating the strong personal referrals that get friends, family and followers beyond brand awareness and into actual stores.
But as the constantly shifting world of social media continues to shape our buying decisions in more elusive ways, retailers have struggled to uncover what exactly makes someone take to Twitter to spread the word about a great in-store experience to other potential customers.