Blog

What Facebook’s New Restaurant Reviews Means for Your Business

If you haven’t heard the news, you’ll soon see critics’ reviews for restaurants the moment you search for them on Facebook.

In an effort to get people to stay on the social network rather than click off to read full articles elsewhere, the feature pulls reviews from renowned sources like New York Magazine and Bon Appetit and embeds them directly into search results within Facebook itself.

The idea is, while you might have went to Facebook to find information on a restaurant’s hours or location and then separately searched a review site to find out what people are saying about it, now you can get all of that information without leaving Facebook at all.

3 Small Details That Compel People to Share A Retail Experience

Unlike a typical ecommerce website, there’s no social sharing buttons floating around brick and mortar stores to let people share experiences as easily as they can online. Still, that doesn’t stop thousands of people from spreading the word to friends and family each day anyway. 

For retailers, the word-of-mouth opportunities places like Twitter, Facebook, Instagram and other social platforms offer is huge in terms of creating the strong personal referrals that get friends, family and followers beyond brand awareness and into actual stores. 

But as the constantly shifting world of social media continues to shape our buying decisions in more elusive ways, retailers have struggled to uncover what exactly makes someone take to Twitter to spread the word about a great in-store experience to other potential customers. 

Turning a Slow Business Day into an Opportunity to Look Your Best

I recently went to eat at a local sub shop with my fiancé.

We live in a college town and since school is out for the summer, it was expectantly empty inside––just one other person had the same idea and he was grabbing his sub to go.

As we ordered our meals, I noticed something was off.

Even though the entire shop was empty, it looked like a bus full of people had just had their fill.

First, the chips were extremely low and the cookies were completely out. When I tried to fill up my soda cup, I had to reach way back in order to get one of the last few lids in stock. When we finally tried to sit down to eat, there wasn’t a single clean table in the entire restaurant.